Our Barrio loves these 🔥
Shop our new items
Mis Chingaderas Mini Tote Bag
Mis Pinches Cosas Mini Tote Bag
Chingona Como Mi Madre T-Shirt
La Migra Cat Anti ICE T-Shirt
Let customers speak for us
Great customer service and quality apparel!
I LOVE IT 💜 you can read it and it’s very spacious and it’s so amazing
I received a lot of complements on my sweater
Love that no one in my corporate job knows what it means lol
Love my tuki tuki sweater 🙏🏽 the picture is so clear and bright
Funny gift idea from la raza that also shows chicano pride, as it’s in español
So freaking cute! Got a lot of compliments :)
so cute , soft sweater and nice graphic print. Love my pantasmas sweater.
My Latina roommate loved loved loved the bag for her birthday as did others. Most people don't know the translation Lol
One suggested she should tattoo me with it ..
My husband loves his shirt. It fits him and his personality.
Love the material. Design looks great and gets lots of reactions from people!
The hoodie fit perfectly, I already had a discussion about the message.
Thanks
Jp
Who are we?
We're a Latino-owned brand from Los Angeles putting cultura on cotton.
Every design comes from somewhere real , a joke your dad says, something you heard at the swap meet, or the kind of sarcasm that runs deep in every Latino household.
We don’t just sell shirts. We dish out Spanglish sarcasmo, cafecito-fueled ideas, and inside jokes only la raza gets.
And yes, Benny Benito the perrito is very much part of the team 🐾