a Latino-owned brand from Los Angeles putting cultura on cotton.

Every design comes from somewhere real — a joke your dad says, something you heard at the swap meet, or the kind of sarcasm that runs deep in every Latino household.

We don’t just sell shirts. We dish out Spanglish sarcasmo, cafecito-fueled ideas, and inside jokes only la raza gets.

And yes, Benny Benito the perrito is very much part of the team 🐾